Traditionally the CFO was primarily responsible for financial planning and record-keeping. In the modern world the role has changed and the CFO is now a key figure shaping strategy. This makes the CFO a key source of engagement for current and potential investors.

In selecting those candidates who are demonstrating excellence in this category, you should consider the following key areas:

Deep understanding of the financial market
This Award should go to a CFO who understands the information requirements of investors and analysts, identifies the risks and opportunities in the context of the financial markets, and transmits confidence to them.

Credibility
This Award should go to a CFO with impeccable credibility. Since the CFO is the financial spokesman the candidate should be trusted unequivocally by the investor community.

Investor orientation
This Award should go to a CFO who is investor focused. This entails a commitment to stand firm even if the message will be unpopular. The successful CFO will have demonstrated an ability to accomplish this without being dictatorial or dogmatic.

Communication and team-building skills
This Award should go to a CFO who builds an investor focused ethos in his team. They will have demonstrated tact, negotiation skills, and well-developed communication abilities in building strong relationships both within and outside of the company.